As a backpacker, it frustrates me that so many sites either don't include necessary information on the product, or don't give you the option to effectively drill down and find the product you're looking for. I decided to do something about it, and I'm working on a new website to compete directly with sites like Backcountry. The specific goal of this new website is to fill all those holes, and allow customers to filter their search results by using a comprehensive set of "attributes" that will allow us to find the best Gear and Clothing for what we need.
For example, all socks will have an attribute called "Sock Cut." When you click on the "Socks" category, you'll be able to filter results by selecting everything from No Show to Mid-Calf lengths - 8 different choices in all. You'll be able to select multiple choices or none at all, (if you'd prefer to look at all cuts). There are already several categories like this for each area of clothing and gear.
What suggestions do YOU have for ways to narrow down your search results when looking for gear? What product information do you find important and wish you could search by, (e.g., weight, sleeve length, etc)? What information do you often see that you find isn't important, (waterproof/breathability ratings, fabric g/m2 weights, etc)? What things annoy you about the current major backpacking/hiking gear sites?
The Bottom Line:
When you're looking for gear, what common set of "attributes" do you wish you could filter your search results by?
Thanks so much for your help!